(By Ezra Ejigu)
#TewodajNews – Bamacon Real Estate has selected actress, model, and journalist Lula Gezu to serve as the company’s new brand ambassador.
The agreement was officially signed on September 17, 2026 (Meskerem 7, 2019 E.C.) at the Sheraton Addis Hotel.
The event was attended by the Bamacon Real Estate team, media professionals, and various social media influencers.
Moving forward, Lula will represent the company’s brand and core values through a variety of collaborative projects.Organized under the motto “Enderase” (Representative), the company explained that this brand ambassador partnership aligns directly with Bamacon’s ongoing branding journey within the real estate sector.
Before transitioning into property development, Bamacon Real Estate operated for over 20 years in the construction industry.
During that time, the company gained extensive experience by executing large-scale and complex construction projects throughout Addis Ababa. Bamacon is now leveraging this deep construction expertise and experience to build modern, high-quality real estate projects.Engineer Girma Gelaw, Founder and General Manager of Bamacon Real Estate, emphasized that the company’s focus goes beyond just constructing houses; it aims to create spaces where people can truly live, grow, and build their lives.
The engineer added that by utilizing its long-term experience in construction, Bamacon is working to provide residents with a complete living experience rather than just a physical structure.Lula Gezu, who is widely recognized for her extensive work in media and various brand partnerships, shared that she is excited to collaborate with Bamacon Real Estate to communicate the company’s housing and lifestyle visions to its diverse clientele.
Bamacon Real Estate noted that this partnership with Lula Gezu will help bridge the gap between the brand and the public, while promoting its real estate developments to a broader market.In a related highlight of the event, cash prizes were awarded to the winners of a TikTok content creation competition hosted by Bamacon Real Estate.
Actor Tewodros Shewangizaw claimed first place. Tewodros, alongside his professional colleagues, created an entertaining TikTok video that led them to victory. He was presented with the 1,000,000 Birr (One Million Birr) grand prize directly by Engineer Girma.